Andreas Schurek

Andreas Schurek leads Hotspex across the DACH region and Europe, working with multinational as well as regional brands on brand positioning and growth strategy. He combines 30 years of experience in market research with hands-on brand strategy consulting, operating in German, English, and French. Based in Germany, he has led the European rollout of Hotspex's Brand Singularity framework and plays a significant role in the development of its AI Brand Coach.