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Oliver Buchannon
Heather Murray

Heather Murray is Director at Beesting Digital, a content strategy agency based in Birmingham, UK. She works with multinational and global legal, financial, SaaS and manufacturing businesses to devise clever content strategy to attract, engage, convert and retain a steady stream of business.

Future of Work

+1

AI augments talent, it doesn't create it

Mar 1, 2026

•

3 min read

AI augments talent, it doesn't create it

Beesting Digital's Director Heather Murray on AI in B2B marketing - why mastering it now is non-negotiable and the coasters are about to be shown up

Heather Murray
Heather Murray

The trusted media brand for senior professionals using AI to work smarter. Read in 37 countries by 300,000+ executives, founders and operators

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