James House

I'm James House, CEO of Reward, part of the Rezolve Ai Group - a customer engagement and commerce media platform connecting global banks and brands, using transaction insight to deliver personalised experiences, measurable growth and lasting loyalty. I've spent 25+ years across marketing, technology, loyalty and data analytics, including founding 5one, which scaled into a global business acquired by BNP Paribas and later Mastercard, before joining Reward to help shape the next chapter of customer engagement.