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Oliver Buchannon
Jonah Goodhart

I’m Jonah Goodhart, Co-Founder and CEO of Mobian. Mobian is an advertising measurement company. We help brands measure and optimize how they show up to humans and AI systems.

🎙️ Exclusive Interviews

Not knowing how AI represents your brand will start to feel negligent

Jul 16, 2026

•

4 min read

Not knowing how AI represents your brand will start to feel negligent

Jonah Goodhart, the Mobian founder on why every brand now has two audiences, why contextual advertising was really just keyword matching, and AI visibility becoming as standard as viewability

Jonah Goodhart
Jonah Goodhart

The trusted media brand for senior professionals using AI to work smarter. Read in 37 countries by 300,000+ executives, founders and operators

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