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Jorge Medina
Jorge Medina

I'm Jorge Medina: founder, designer, and product builder. I design brands and design systems for founders who take their brand personally, and I'm building ramie, a single source of truth that keeps a brand consistent everywhere it shows up, from marketing collateral to product screens.

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🎙️ Exclusive Interviews

The core issue was never executing the thing

Sep 1, 2026

•

5 min read

The core issue was never executing the thing

Jorge Medina, the Groou Studio founder on why brand drift is inevitable without a system, why leaders are externalising the thinking rather than the doing, and why the likeliest average is the opposite of what a brand is for

Jorge Medina
Jorge Medina

The trusted media brand for senior professionals using AI to work smarter. Read in 37 countries by 300,000+ executives, founders and operators

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