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Mat Zucker
Mat Zucker

Mat Zucker serves as global Chief Marketing Officer at Prophet, where he oversees brand, communications, and commercial demand generation. Bringing nearly 30 years of marketing experience, Mat has guided digital transformation for top global brands and previously held executive creative roles at OgilvyOne, R/GA and Razorfish. He is a frequent speaker, author of Bronze Seeks Silver, co-author of "Brand & Demand Marketing: A Love Story," and host of two podcasts: Rising, about marketing careers; and Cidiot, about moving to the Hudson Valley.

🎙️ Exclusive Interviews

The novelty phase is ending

Nov 3, 2026

•

4 min read

The novelty phase is ending

Mat Zucker, the Prophet CMO on why AI's novelty phase is ending, selling belief over trust, and the taste no tool can replace

Mat Zucker
Mat Zucker

The trusted media brand for senior professionals using AI to work smarter. Read in 37 countries by 300,000+ executives, founders and operators

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