In this episode, we sat down with Isabella Bedoya - founder of MarketingPros.AI, an AI-powered education platform and consulting firm she built into a seven-figure business as a team of one

Isabella spent years inside marketing and sales for Fortune 500 and even Fortune 10 organizations, plus a stint running events at Ultra Music Festival, before AI rewired what a solo operator could do. A former private chef, she now builds in public and shows leaders how to coexist with AI at work

This conversation is about the new economics of building online - how one person plus a stack of AI tools can outrun a ten-person agency on margin, speed, and freedom

Key takeaways:

Connect with Isabella

Isabella Bedoya is the founder of MarketingPros.AI, an AI-powered educational platform and consulting firm. "I've been immersed in marketing, sales, creator economy, and artificial intelligence, having worked with Fortune 500, including Fortune 10 organizations," she says. She is building MarketingPros.AI in public, showing leaders and marketers how to coexist with AI to make work easier. Her fun fact: she was a private chef in her early to mid-20s before discovering a knack for marketing and sales.

Bedoya's two biggest lessons come down to people and authenticity. "Most creators make it all about themselves, but if you pay attention to the most outstanding creators, they listen to their audience and build for them as a top priority," she says. She points to Taylor Swift, Mr. Beast, and Gary Vee - creators whose work is about what they give an audience, not about themselves. The second lesson is to stop performing. "In reality, no one is judging you as hard as you are judging yourself. Stop trying to be perfect," Bedoya says. "The only way to discover your content, voice, and messaging style is by doing. Take messy action - it doesn't have to be perfect."

MarketingPros.AI is not Bedoya's first venture - that was Fame Hackers, a coaching community for musicians and creators. The lightbulb moment came when she started posting her AI use cases on LinkedIn in March 2023. "I generated 3.3M+ impressions on LinkedIn since the end of March 2023, going from 2k to 22k followers," she says. Once the traffic arrived, she built fast and never stopped iterating. "Ever since, it's been building in public, and it is being co-created daily with my followers," Bedoya says. "It's been my fastest-growing startup, with the most minor overhead costs."

Post useful content and don't hold back. Bedoya argues that tactical, industry-specific content beats theory and mindset posts every time. "Create helpful content that they feel like should be paying you for it," she says. The logic is simple: free content that works builds the case for paid content, and genuinely helpful content gets shared. It also compounds into trust. "When you constantly give, give, give, give. Eventually, they'll continuously ask you to find ways to give back. It's the law of reciprocity," Bedoya says.

Bedoya keeps her stack deliberately simple. For content, ChatGPT is her "full-time copywriter" - paired with a mega-prompt, Zapier pushing copy into Canva Pro, Midjourney for images, and Synthesia, CapCut and Opus for video. For the business itself, she runs GoHighLevel for marketing and sales, Mailgun for email, Twilio for SMS, Slack for community, Zoom for sessions, and Winn.ai as her sales-call notetaker. "I test AI tools daily, but I try to keep my workflow simple and condensed to avoid issues," she says. "With the tsunami of apps we are seeing, it's easy to lose focus."

The contrast between Bedoya's two businesses is the whole argument. Fame Hackers carries roughly ten people, and the margins reflect it. "It often feels like I'm working all day to pay the team. This is business as usual. This is what most of us startup founders feel like," she says. MarketingPros.AI is the opposite - just her and her tools, built to prove a point. "I haven't involved anyone from the Fame Hackers team to prove that you can build a one-person, 7-figure business leveraging AI tools without working crazy hours," Bedoya says. She hit six figures in the first two months. "I work as needed while the AI-powered business keeps running without additional costs."

No - it is still early. Bedoya cites that most people have heard of ChatGPT but far fewer have actually tried it, leaving the field wide open. "You're not late to the party right now, but if you don't begin using AI tools, you are set up to fail," she says. She frames AI as the great accelerant for new businesses: a full online business - landing pages, courses, newsletters, digital products - can now be stood up in under 30 minutes. The cost of trying has collapsed. "I encourage you to try, to test, pivot when needed, and never to give up."